Rami Abramson - Author Bio

About Rami

Rami Abramson is the Chief Executive Officer and Co-Founder of RTZEN. While his partner Tsach focuses on fire and the forge, Rami focuses on the vision and the reach. Since co-founding the brand 9 years ago, Rami has been the driving force behind transforming a traditional iron workshop into a globally recognized name in home decor.

With a background in high-level strategic leadership, Rami recognized the unique value of Tsach’s traditional blacksmithing and saw an opportunity to bring “Iron-Craft” to the modern digital world. His mission is to ensure that every customer, whether in a city apartment or a rural farmhouse, can experience the quality of hand-forged iron. Under his leadership, RTZEN has grown from a local workshop into an international brand known for its reliability, aesthetic integrity, and customer-first approach.

What Rami Does at RTZEN

As CEO, Rami manages the “big picture.” He ensures that the business operations are as sturdy and long-lasting as the iron products they sell.

Key Responsibilities

• Strategic Growth: Leading the expansion of RTZEN across global marketplaces and the dedicated web store.
• Brand Vision & Identity: Ensuring that RTZEN remains true to its roots of “hand-forged functional art.”
• Customer Experience Excellence: Overseeing the end-to-end journey, from the moment a customer discovers a piece to the moment it is installed in their home.
• Operational Scaling: Managing logistics and global distribution to ensure artisanal products are accessible worldwide without compromising quality.
• Product-Market Fit: Collaborating with the design team to ensure new collections meet the evolving needs of modern interior design.

Expertise & Knowledge Areas

• Direct-to-Consumer (DTC) Brand Building: Growing niche craft brands into market leaders.
• Global Logistics for Artisanal Goods: Safely transporting heavy, handcrafted items across borders.
• Customer-Centric Business Strategy: Developing feedback loops to improve product utility based on real-world use.
• Ethical Manufacturing & Growth: Scaling production while maintaining the integrity of traditional hand-forging processes.
• E-commerce Ecosystems: Optimizing the digital experience for home decor enthusiasts.

Professional Timeline

• 2017 – Present: CEO & Co-Founder of RTZEN (Iron-Craft). Led the brand from its initial digital launch to becoming a top-rated global provider of handcrafted iron decor.
• Pre 2017: Held various software development leadership roles within the technology sector, focusing on product development and operational efficiency. This period provided the foundational expertise in scaling complex systems that he now applies to the world of artisanal craft.

Rami’s Approach to Growth & Quality

At RTZEN, Rami believes that “quality” extends beyond the physical product to the entire brand experience.

1. Integrity in Materials: Supporting Tsach’s insistence on high-quality raw iron and protective coatings.
2. Sustainability of Craft: Building a business model that allows traditional blacksmithing to thrive in a mass-produced world.
3. Transparency: Providing customers with clear information about the handmade nature of their items and how to care for them.

Helpful Links

• Our Story / Process
• About RTZEN
• RTZEN Blog
• Contact Us

Rami’s Writing on RTZEN-Decor.com

As a leader in the home decor and artisanal space, Rami contributes his business and strategic perspective to the RTZEN-Decor.com platform. His writing focuses on the intersection of traditional craft and modern consumer needs. Editorial Authority & Validation: Beyond his own articles and posts, Rami serves as a reviewer and validator for content published by other authors on the site. He ensures that every guide, product description, and maintenance tip meets the high standards of accuracy, brand integrity, and practical value that RTZEN stands for.

Connect with Rami

• LinkedIn Profile
• RTZEN contact page
• Support email: [email protected]